About me

My career started in music more then 20 years ago. Even though music is still a passion of mine, the golden age of the music Industry is long gone. After participating in marketing meetings at Jamaicas Golden Eye, being a founding member of Nesola Records, touring with Samy Deluxe, picking up WuTang master tapes at 36chambers Studio in NY, helping to find a fullblown drumline in South Carolina for Peter Foxx and so many more exciting adventures, it didn't have a lot left to offer for me. I had seen it all. Still, my experience with artists, creatives and brands was easliy transferable to new ventures and with the pandemic acting as an excelarator, Viela Agency was born. Wrapping my head around Instagram was super exciting and I love the fast turnaround, still developing book concepts with my authors and marketing strategies for my clients, being the helping hand and  master of structure for a creative genuis is my favorite part. Here is to a new chapter!

photo credit Michael Facchini